Om Kayte McSweeney
Kayte is an independent consultant specialising in Audience Research and Evaluation, Participation and Community Engagement practice who provides bespoke services to clients in the museum, culture and heritage sector. She has over 12 years’ experience of working in large national museums and 3 years of providing consultancy support to a range of organisations bringing a depth of knowledge, understanding and expertise around working and evaluating with and for audiences and stakeholders in the UK museum and cultural sector.
She is a frequent lecturer, speaker and writer about researching with audiences and providing evidence-based learning for audience engagement including: McSweeney K and Kavanagh J (eds.), 2016. Museum Participation: New Directions for Audience Collaboration.
Currently she holds the positions as Head of Community Partnerships. British Museum London.
Program
9.30 Introductions, scene-setting
9.45 Introduction to Audience Research and Evaluation [ARAE]
- what they are – similarities and difference
- qaunt, qual, marketing/visitor insight
- why do it, what happens if you don’t, usefulness
- benefits and value incl. examples
- UK models for ARAE
10. 25 Explore together what’s going on at Museum of Cultural History, University of Oslo
10.40 Explore different Audience Research and Evaluation approaches and methodologies
- The research cycle: front end, formative and summative
- Planning for evaluation and needs
11.00 Short comfort break
11.10 continue Audience Research and Evaluation approaches and methodologies
- -Methodologies explore and of how different method suit different needs [both of museum and audience]
- Creative methods for working with families and schools. With real examples for context
11.30 Barriers to and the opportunities for learning and engagement!
- this is an exercise to get participants thinking about what you might see [observations] and hear when people engage and learn and what might the barriers at the museum might be.
12.00 Setting objectives for evaluation and audience research studies
- What to consider, why important
12.20 Observations and Questionnaire Writing. The basic methodologies anyone can do!
13.00 –13.45 Lunch
13.45 Approaching and interviewing visitors
Thinking about interview skills and tips
14.00 Activity – match the evaluation need with best suited date collection methodology [SHORT GROUP ACTIVITY]
14.25 Exhibition Evaluation
15.00 Short comfort break
15.15 Guide to analyzing qualitative data.
- Process to turn data into evidence
- x2 short pair activities
16.00: What’s needed at Museum of Cultural History?
- Where are the evaluation priorities?
- What do you need to find out
- What methods suit your resource?
- How can a routine be established?